Apple is once again the number one brand name in the world, as the company once again takes the top spot in the yearly BrandZ ranking of the world’s most valuable corporate brands. The survey gave Apple’s brand a value of $185.1 billion, more than 60% higher than the second place brand, Google’s.
Apple is no stranger to the top of the BrandZ list, having grabbed the Brandz crown in both 2011 and in 2012. The company’s brand value has increased only by one percent from 2012, but the $71.4 billion separating it from second-place Google is more than the entire brand value of seventh-place Microsoft.
IBM, McDonald’s, and Coca-Cola rounded out the top five. Microsoft, AT&T, and China Mobile also made it into the top 10 brands rankings.
The survey says Apple’s first place finish is due to the strength of its brand, and the consumer loyalty inspired by that.
BrandZ estimates that Apple’s brand value has increased by $30 billion since it took the top spot in the rankings in 2011.