New research has been released showing that Apple’s customer base is the most loyal and devoted of any computer company.
Forrester recently conducted a survey to determine how loyal the average computer owner is to a given company. While 85% of worldwide customers don’t claim loyalty to a certain brand (defined in the above chart as “Free Radicals”), the remaining 15% have a strong allegiance to Apple.
“Loyalists” are defined as customers who own a majority of devices from one of the three companies listed above. “Devotees” are customers who only own devices from a single company. Apple rules in both groups.
Another recent survey by the Yankee Group showed that 91% of current iPhone owners will replace it with the newest model when it’s time to upgrade.
