Yahoo Officially Acquires Tumblr for $1.1 Billion

Yahoo Officially Acquires Tumblr for $1.1 Billion

Yahoo announced on Monday that it will purchase popular microblogging platform Tumblr for $1.1 billion. While Yahoo has promised “not to screw it up,” the number of blog posts being imported from Tumblr to WordPress has risen sharply since the purchase was announced.

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AppleInsider

In the company’s press release, Yahoo said it “promises to not screw it up” in buying out Tumblr. The search company’s handling of photo sharing site Flickr, which it acquired in 2005, is one prominent example as to why some have expressed concern over the Tumblr deal.

Tumblr has 120,000 signups per day, with more than 300 million unique monthly visitors every day. The platform publishes on average 900 posts per second.

More than half of the service’s mobile users are posting via the official Tumblr mobile apps, available for the iOS and Android platforms.

“Tumblr is redefining creative expression online,” said Yahoo! CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary.

Despite Yahoo’s assurances that they won’t “screw it up,” Macgasm reports WordPress founder Matt Mullenwag as saying that  the number of blog posts being imported from Tumblr to WordPress has risen from 400-600 an hour to 72,000 ever since the acquisition was announced.

Tumblr is available for all iOS devices FREE in the App Store. [DIRECT LINK]

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