Apple has updated their Apple Store app to offer a free iBook to its customers. The download of the e-book, Away in My Airplane by Margaret Wise Brown, is meant to give employees a reason to discuss and promote the iBooks app and the iBookstore to their customers.
As we reported last month, Apple will be pushing free content to the Apple Store app in order to entice customers to download the app. Apple Store employees are also instructed to ask new iOS Device customers to install the app. In turn, if more people have the Apple Store app on their devices, Apple could sell them more products.
The new offer expires on August 28th, and is for users in the United States, United Kingdom, Italy, France, and Sweden, according to an Apple employee.
Apple has also started providing its retail employees with free books from the iBookstore in order to increase their familiarity with the service.