Apple is working to nearly double the size of their in-house creative design team, reports Ad Age. The company is looking to bolster its brand image with new ad content from internal designers.
Ad Age, via MacRumors:
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300. […]
[I]t is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work.
While Apple plans to continue working with outside ad agency partners, it wants to boost its internal team to aid with website design, video tutorials and more.
Apple has also been reported to be boosting the employee numbers for its iAd team in order to support the company’s upcoming ad-supported iTunes Radio music streaming service.