Apple and fashion retailer Burberry have joined together to announce that next week’s London-based Burberry Fashion Show will be captured entirely using the camera of Apple’s new iPhone 5s.
Apple’s iPhone 5s, which was announced earlier this week, includes major camera enhancements with an improved aperture, dual-LED flash, and new camera software like slow-motion and burst modes.
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”
The iPhone 5s hits stores on September 20th, however Burberry will be getting early access to the device for the September 16th show.
For a better look at the amazing photos that can be captured using the iPhone 5s camera, be sure to view the gallery here.