Another magazine ad for the iPhone 5s has debuted. The new ad showcases the device’s 64-bit A7 processor.
The iPhone 5s ad copy, via MacRumors:
Desktop power. Pocket size.
We do everything on our phones. That’s why the new A7 chip was designed to handle, well, anything. It puts 64-bit desktop architecture in your palm, a first for any smartphone. You get stunning, true-to-life graphics and up to 2x faster performance without sacrificing all-day battery life.
The A7 chip. Only on iPhone 5s.
Apple recently began running a television ad for the gold iPhone 5s, but most of its promotional muscle so far has been put behind the iPhone 5c, possibly due to the constrained supplies of the iPhone 5s.