AT&T has announced that iPad activations during the iPad Air lunch weekend were up more than 200% over a year ago. The comments from AT&T Chief Ralph de la Vega are the first official word referring to iPad Air sales, as Apple has not released its own numbers.
“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month,” de la Vega said. “We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”
This is in addition to online tracking data from Fiksu which shows the iPad Air is significantly more popular after its first three days of availability than both the iPad mini and fourth-generation iPad were at the same point. The data shows that the iPad Air already represents 0.74% of all active iPads online. In the same timeframe last year, the 4th-gen iPad had a 0.15% share.