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Apple’s iPhone Only Smartphone to See North American Web Usage Gains During Holiday Season

Apple’s iPhone Only Smartphone to See North American Web Usage Gains During Holiday Season

While actual holiday sales numbers for tablets and smartphones won’t be in for awhile, we can tell from web usage numbers that while Amazon and Microsoft most likely saw good sales for their tablets, Apple’s iPhone was the only smartphone to see good holiday news.


The latest figures come from Chitika, which says it surveyed a sample of 300 million impressions from its advertising network that spans 300,000 websites. While Chitika tends to show a market with skewed share in favor of Apple, the trends it has found are nevertheless quite interesting.


As seen in the charts above, the various Surface, Kindle, Nexus and Galaxy tablets managed to grab a bit of web traffic from Apple’s venerable iPad, with the Kindle Fire coming out on top of the Android tablet marketplace. Microsoft’s device topped Google’s tablet.

In the smartphone arena, the iPhone was the only device to get good holiday news, as the only smartphone to see usage share gains in the time span of December 20 – December 29, 2013. (The numbers only include U.S. and Canada web traffic.)

The North American numbers from Chitika do tend to skew in Apple’s favor, so like all surveys such as this, I’m sure we’ll see various other numbers coming from similar studies soon.

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