Two new video ads for Apple’s “Your Verse” iPad television campaign have been released. The ads feature Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses the iPad and its various apps to map her travels and to translate foreign languages on the fly.
The Salonen Your Verse ad shows the musician starting with a simple musical concept and then developing it into a full-blown composition. The composer uses apps such as Touch Press’ The Orchestra and Notion, and Pianist Pro, before a whole orchestra plays the musical piece.
The second ad shows writer King traveling to places around the world, including Morocco and Vietnam, and using the iPad Air in numerous ways. King uses apps such as WordPress, Facebook, and Twitter to record the journey, while she uses Triposo and iTranslate to find popular destinations, and to translate languages in real time, respectively.
Both videos have corresponding sections on Apple’s “Your Verse” mini-site.