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Apple Premieres New “Parenthood” iPhone 5s Ad – Features Parenting Related Apps, Accessories

Apple Premieres New “Parenthood” iPhone 5s Ad – Features Parenting Related Apps, Accessories

Apple premiered a new iPhone 5s ad on Sunday. “Parenthood,” promotes numerous apps and products to help parents connect and interact with their offspring.

The television spot continues Apple’s recent “Powerful” series of ads, which promote the capabilities of its iOS hardware and software ecosystem, as they work together to aid users in their activities.

Highlighted apps include teeth-brushing tutor MyTeeth, alphabet learning game DRAWNIMAL and pet tracker Pet Manager PRO. Devices in the spotlight include Parrot’s Flower Power Bluetooth-enabled smart plant sensor, Belkin’s WeMo light switch, and Kinsa’s smart thermometer.

The ad features the song “The Life of Dreams” by singer-songwriter Julie Doiron, and ends with the “You’re More Powerful Than You Think” tagline.

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