Former Apple retail head Ron Johnson, the guy in charge when Apple first set about to create a chain of its own retail stores back in 2001, sat down recently for a talk at Stanford, where he discussed his time at Apple, and about working with Apple co-founder and CEO Steve Jobs to create the Apple retail store experience that is so popular today.
The thing I remember from Steve is you have to be willing to start again. We were launching the stores and one day he came up with the idea of the digital hub… The next week we were going to our weekly store meeting, we were designing the store…. I said Steve Ive been thinking and I think the store is organized all wrong… we’ve organized it like a retail store around products… the store should be organized on music and movies and things you do…
The interview is an informative viewing experience for anyone who is interested in the background work that goes into the creation of a retail chain like Apple’s