A little over a month ago, ABC News launched an Apple TV channel, offering both live and on-demand content from both the local and national levels. ABC News has now put together an infographic offering a look at how viewers are consuming the content on the new channel.
- Live video viewing on Apple TV accounts for 20% of the channel views, and outranks both mobile and desktop viewing combined by 50%.
- Apple TV viewers spend 65% more time per visit than desktop viewers.
- Peak usage for Apple TV viewers who view the channel comes at 9PM Eastern Time. Smack dab in the middle of “Prime Time” for television network broadcasts.
More information is available in the infographic below: