Apple’s 2013 holiday ad, “Misunderstood,” in which a teenager seems too interested in his iPhone 5s to interact with the rest of the family during a Christmas get-together, has received a Creative Arts Emmy Award for Outstanding Commercial.
It likely brought tears to a few eyes when it ran, and those tears are paying off: as Adweek reports, it just took home a Creative Arts Emmy over the weekend for Outstanding Commercial. Under the direction of ad agency TBWA, “Misunderstood” won out over competition from GE, Nike, and Budweiser, which had two nominations.
“Misunderstood” beat out four other nominees for the prize. Two of them were Super Bowl ads by Anomaly for Budweiser—”Hero’s Welcome” and “Puppy Love.” The other two were BBDO’s “Childlike Imagination” for GE and Wieden + Kennedy’s “Possibilities” for Nike.
All of the nominated ads can be seen here: [DIRECT LINK]
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