Apple has added a new section to its online store featuring Beats by Dr. Dre products. The new section can be found in the “Accessories” section of the Apple online store.
The new microsite is a typical Apple product page that links to dedicated sections for Beats headphones, speakers, and accessories. Apple has also added the section to its Apple Store iOS app.
The new section gets top billing in the Accessories area, sharing the space with “Exclusives,” “Now Trending,” and “Apple Accessories”.
Apple officially welcomed Beats to the Apple family with a message on its website, and Beats forwarded all online customers to Apple’s online store.