Last night, CNN election commentators discovered another great use for Microsoft’s kickstand-enabled Surface tablet: They used it as an iPad stand!
Microsoft must have thought it had pulled off a nice piece of product placement when it gave CNN election commentators a bunch of Surface Pro tablets to help with their coverage. CNN dutifully covered its desks with the devices, resulting in a series of proud tweets from Microsoft fans.
Unfortunately, a closer look revealed the commentators were actually using iPads for the real work. Well, in the interest of truth, we are forced to mention that one commentator actually did use the Microsoft Surface – as a stand for her iPad!
— Adam (@adamUCF) November 5, 2014
— Melbourneer (@_Melbourneer_) November 5, 2014
Microsoft – who has been taking potshots at the popular iPad, and even the MacBook Air, in its recent ads for the Surface – was forced to take a $900M write down for its tablet last year. Now, the whole product placement thing doesn’t seem to be working out for them either.
Well, at least Microsoft can take heart in knowing Steve Ballmer’s Los Angeles Clippers NBA team will be exclusively using the Microsoft Surface in place of the iPad from now on. So that’s something… Right?