Apple has introduced a new 14-day “return” policy for digital content purchased from iTunes in a number of European countries, including the UK, Germany, and France.
The new policy allows customers in applicable countries to essentially “return” digital purchases from iTunes, including apps, music, and books, for a refund within 14 days of purchase.
The Apple UK site states: “Right of cancellation: If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code.”
Apple says it will issue a refund within two weeks of the submittal of a customer’s cancellation request. The new policy is likely in response to new consumer protection policies implemented earlier this year in Europe, covering app and game purchases.