As has been its tradition for the last three years, Apple is once again coloring the Apple logos at its retail stores red to recognize December 1st as World AIDS Day. While the store in Sydney Australia has already changed its logo to red, several stores in the U.S. and UK are expected to follow suit.
Last week saw Apple announce a campaign for World AIDS Day in collaboration with (Product) RED which saw 25 well known apps in the App Store go (RED) in a special Apps for (RED) section in the store. The Apps for (RED) donation initiative will be active until December 7. All proceeds go to the Global Fund to Fight AIDS.
Black Friday, November 28 saw Apple offer a special (RED) iTunes gift card with the purchase of select Apple products in -store and online. Today, December 1st will see Apple donate a portion of every sale at its retail and online stores to the Global Fund to Fight AIDS.
Apple sells a number of (Product) RED items in its store, with a percentage of the profits going to the fight against AIDS. Earlier this year, (Product) RED announced that Apple had contributed $75 million so far to the Global Fund to Fight AIDS.
(Via MacRumors)
