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Apple Promotes iPad in Retail Stores With Animated Smart Cover Window Display

Apple Promotes iPad in Retail Stores With Animated Smart Cover Window Display

Apple’s iconic Apple Store located on London’s Regent Street recently added a storefront iPad display that has observers wondering how they pulled it off. The store has on display a row of iPads whose colorful Smart Covers automatically open and close.

9to5Mac:

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.

Comments on YouTube range from: “It could work by the power of magnets or it could just be witchcraft and wizardry! ” to: “…Street magic!!!” to the one we think is most likely closer to the truth: “Hogwarts is not that far from London…”

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