Apple Debuts New Music-Themed iPad Commercial

Apple Debuts New Music-Themed iPad Commercial

Just ahead of Sunday night’s broadcast of the 57th Annual Grammy Awards, Apple debuted a new iPad commercial entitled “Change.” The music-themed ad starred Swedish singing star Elliphant, producer Gaslamp Killer, and DJ Riton.

The ad shows the three working on a remix of Elliphant’s “All Or Nothing,” using only an iPad for the whole process, from initial songwriting, production, and recording.

Apps used in the ad include: GarageBand for songwriting, FaceTime for communicating, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.

MacRumors reports that Apple is estimated to have paid upwards of $2 million for the Grammy ad.

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