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7Rewards screen on iPhone

7-Eleven, Inc. launches 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through its 7-Eleven mobile app. The program includes 7-Eleven coffee and its other hot beverages, Big Gulp(R), Slurpee(R) and Chillers(R) drinks. (PRNewsFoto/7-Eleven, Inc.)