Misfit, Coca-Cola and will.i.am Join to Create EKOCYCLE Field Band For The Shine

Misfit, Coca-Cola and will.i.am Join to Create EKOCYCLE Field Band For The Shine

Misfit is joining with Coca-Cola and will.i.am to offer the EKOCYCLE Field Band for the Misfit Shine Fitness and Sleep Monitor.

Misfit, Coca-Cola and will.i.am Join to Create EKOCYCLE Field Band For The Shine

Misfit, will.i.am and The Coca-Cola Company have joined efforts to inspire new things made in part from recycled materials and the EKOCYCLE Field Band is a result of that partnership.

Misfit says that in addition to offering greater customization and personalization of your Shine activity monitor, the EKOCYCLE Field Band is also kind to the environment, as it is made in part from recycled PET plastic bottles.

Misfit, will.i.am and The Coca-Cola Company have joined efforts to launch to inspire new things made in part from recycled materials and the EKOCYCLE Field Band is a result of that partnership.

The EKOCYCLE Field Band for the Misfit Shine is available for $49.99 on the Misfit website, and is available in red and grey. A 3-color pack will be available soon.

Misfit is also offering an exclusive gift set available that includes a special edition EKOCYCLE Band and a Jet Black Misfit Shine emblazoned with the EKOCYCLE logo, available for a limited time on their website.

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