New Apple Watch TV Ads Focus on Usage in Realistic Scenarios

New Apple Watch TV Ads Focus on Usage in Realistic Scenarios

Apple on Thursday debuted four new TV ads for their Apple Watch. The spots feature the device in such realistic scenarios as using its fitness, communications, and travel-based features. Apple has posted the videos on its official YouTube channel, and we have also made them available for your viewing pleasure below.

New Apple Watch TV Ads Focus on Usage in Realistic Scenarios

The first two ads,”Berlin” and “Beijing,” are travel related. In both ads, travelers are shown during their first visit to a foreign city. In both ads, the Watch is shown aiding the travelers in finding attractions and getting directions.

The “Berlin” clip shows two Chinese travelers visiting the German city, making use of the Watch’s numerous features, with one of the ladies even using the Watch’s Digital Touch feature to request her traveling partner to rescue her from a boorish man in a nightclub.

The “Beijing” ad shows two German tourists visiting the ancient city, also using the Watch for travel related functions, including translation, and currency conversion.

The last two Apple Watch ads show off the Watch’s usage in daily activities and interactions with others.

In “Closer,” the Watch is used by a new father to communicate the sex of his new baby via Digital Touch, and a flustered new mother to call her Mom for advice about the baby. Also seen are a pair of fathers using the Apple Watch to interact with their children, including a simple game of tic-tac-toe.

The final TV ad, “Goals,” displays Apple Watch users making use of the devices to track their heart rate, steps, and amount of standing time while they participate in a number of fitness activities.

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