As was widely expected, Apple will be holding a media event on Wednesday, September 9th at the Bill Graham Civic Auditorium in San Francisco, California. Media invites were sent today, (we’re sure ours just got lost somewhere in the Interwebs mail tubes), and sport the tagline: “Hey Siri, give us a hint.”

Apple will unveil its next-generation iPhones at the event, and is also expected to debut a next-generation Apple TV set-top box, a much welcome replacement for its aging current model. The new streamer is expected to boast a redesigned shell on the outside, with an upgraded processor and more storage on the inside, as well as a touch-based remote control and a new operating system that will feature Siri support and a full App Store.
Also likely to be announced at the event are the launch dates for iOS 9 and watchOS 2, which will likely be available in a golden master release for developers immediately following the event.
The event begins at 10:00AM Pacific Time, (1:00 PM Eastern), and will likely be streamed via the Apple website and the Apple TV, although that has yet to be confirmed. Either way, we’ll be offering coverage before, during and after the event, so stay tuned to MacTrast for all the big news that day.
UPDATE – Apple has confirmed that it will be live streaming the media event for Mac, iPhone, iPad, Apple TV and on a PC with Edge on Windows 10.
So, a new phone. Yawn. A set top box that’s really just a link to the Apple Store. More sales junk from Tim Cook, the phone store guy. Gee, I can hardly wait.
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