Apple has released another new humorous ad for the fourth-generation Apple TV. “Father Time” stars retiring NBA legend Kobe Bryant and actor Michael B. Jordan. The ad features the Siri Remote feature, available for use on the set top box.
The spot shows Bryant and Jordan, discussing how Jordan should play the role of the NBA superstar, who he is about to portray in a biographical movie. The two use the Siri Remote to open the NBA app, and to play and fast forward to a particular spot in the movie, ” The Curious Case of Benjamin Button.” (Kobe’s old, get it?)
The ad pokes fun at Bryant’s long career with the Los Angeles Lakers, which comes to a close this week, as he will play the last game of his 20-year career on Wednesday. The required “old man” jokes are made by actor Jordan, by way of “Benjamin Button” footage, which he asks Siri to play.
The ad closes with the usual Apple TV color bars, and the tagline, ” The future of television.” Apple has been using that tagline for awhile now, in television ads and in a billboard campaign.