Apple on Monday announced its 2016 Apple Music Festival, which will take place at the London Roundhouse from September 18 to September 30. The free annual concert festival showcases some of the biggest names in the music business.
Apple Music Festival 10 returns to London in September for 10 exhilarating nights of live music. Residents of the UK can win tickets to the gigs. Apple Music members around the world can watch the performances for free. Ticket applications will be opening soon. Follow @AppleMusic on Twitter and Snapchat for up-to-the-minute information and join the #AMF10 conversation.
The festival – previously known as the iTunes Festival until it was renamed to its current moniker in 2015 to better promote the Apple Music streaming service – offers performances from individual artists and bands, live and on-demand in the Apple Music app.
This is the 10th anniversary of the popular event, counting the 8 years it was known as the iTunes Festival. Apple hasn’t yet announced the acts that will be performing during the festival. The company traditionally unveils the performers gradually, over the weeks leading up to the opening date. Stay tuned, both here, and on Beats 1 Radio for information about acts as they are announced.