Saying they recognize that many users rely on legacy connectors, and face a transition when buying a USB-C equipped MacBook or MacBook Pro, Apple has temporarily cut the price of all of its USB-C adapters by $10 to $20.
Apple told The Verge:
“We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”
A full list of the U.S. prices on the adapters are:
- USB-C to USB Adapter – Was $19, now $9
- Thunderbolt 3 to Thunderbolt 2 Adapter – Was $49, now $29
- USB-C Digital AV Multiport Adapter – Was $69, now $49
- USB-C VGA Multiport Adapter – Was $69, now $49
- USB-C to Lightning Cable (1m) – Was $25, now $19
- USB-C to Lightning Cable (2m) – Was $35, now $29
The company is also cutting the prices on all third-party USB-C peripherals, sold in their stores, and online. USB-C accessories will be discounted by around 25%, while other accessories, such as SanDisk’s USB-C SD card reader, getting a stiffer $20 discount, which knocks the price down from $49 to $29. Only USB-C charging cables aren’t being discounted.
The price changes are said to be rolling out right now, so they make take awhile to get to your area.