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Apple’s New ‘Studio in Your Pocket’ iPhone X Ad Touts Portrait Lighting

Apple’s New ‘Studio in Your Pocket’ iPhone X Ad Touts Portrait Lighting

Apple has released another 30-second ad spot for the iPhone X, again promoting the Portrait Lighting feature of the company’s flagship handset.

The ad shows a young woman taking an iPhone X out of her pocket. Suddenly, umbrellas, lights, and all other sorts of professional photographer’s gear and accessories appear around her, as “La Fete Noire” by Flavien Berger plays.

The commercial ends with the tagline, “Studio in Your Pocket,” as the screen displays a trio of photos of the woman in fast succession, followed by the  words, “Portrait Lighting on the iPhone X.”

The ad, which debuted on Apple’s YouTube channel on Monday, is just the latest in a series of ads promoting the Portrait Lighting capabilities of the iPhone X camera.

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