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Apple unveils Apple TV+ Video Subscription Service

Apple unveils Apple TV+ Video Subscription Service

Apple today announced Apple TV+, their upcoming video subscription service, which will debut in the fall. The new service will feature exclusive original shows, movies and documentaries from some of the most celebrated names in the television and movie business, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and others.

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Apple also premiered an all-new Apple TV app and Apple TV channels coming in May 2019.

The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.

Subscriptions will begin in May, allowing customers to subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required.

Channels will include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits. More channels will be added over time.


  • Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.
  • The all-new Apple TV app is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.
  • Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels.
  • The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.
  • Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.

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