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Apple’s UK-Only ‘Behind the Mac’ Page Promotes Making Music With the Mac

Apple’s UK-Only ‘Behind the Mac’ Page Promotes Making Music With the Mac

Apple has launched a new U.K.-only Mac promo page called “Behind the Mac,” pushing the Mac for all stages of music production. It is unclear why Apple hasn’t made it available to the rest of the world as it usually does with pages like this.

The page promotes the use of the free GarageBand as a beginning music maker’s tool.

Mac is the instrument of choice for musicians everywhere. From your very first note to that breakthrough moment, Mac helps you develop as an artist and a performer.

It also pushes the $199.99 Logic Pro X suite as a professional tool.

Record. Mix. Flow. Like a pro.

When you’re ready to turn your tracks up a level, Mac makes it simple. Logic Pro X shapes your sound with studio precision. Use sophisticated tools for professional songwriting, editing and mixing to sculpt your sound to perfection.

The page also touts MainStage 3 for live performances, as well as various Mac models and accessories, such as the ROLI Songmaker Kit, IK Multimedia iRig HD 2 Guitar and Bass Interface, and Apogee’s HypeMiC.

A promotional video on the page features numerous artists, including David Bowie, Paul McCartney, and others.

The page also promotes music-themed Today at Apple retail sessions.

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