Counterpoint Research estimates Indian iPhone shipments grew 41% year-over-year in 2019, thanks to sales of the iPhone XR and iPhone 11.
The report says the iPhone XR was the best-selling smartphone in the “ultra-premium” category, ahead of even models from both Samsung and OnePlus. ‘Ultra-premium’ in India is defined as ₹45,000+ ($634+).
The market intelligence firm says Apple’s aggressive promotions were the key to the increase:
Apple was the fastest growing premium smartphone brand in 2019 with 41% YoY driven by multiple price cuts on iPhone XR throughout the year.
Apple iPhone XR was the number one ultra-premium smartphone model in India followed by Samsung’s Galaxy S10 Plus and OnePlus 7 Pro.
Additionally, this year Apple saw the fastest rollout of its new iPhones (11 series) in India with aggressive pricing and channel strategy. In fact the new series especially iPhone 11 was introduced at a lower price point than the last year’s iPhone XR launch. This has helped to gain share during the festive season and in its launch quarter in India.
Premium smartphone sales overall did well in India during 2019, with a 29% growth overall. Apple’s growth outpaced the overall sector growth with 41% growth. Samsung’s ultra-premium sales growth measured at 24%.
Counterpoint expects that Indian iPhone shipments will continue to grow in 2020.