Apple has officially announced the grand opening of Apple Central World, its second and largest retail location in Thailand. The new store is located in Ratchaprasong, Bangkok’s iconic intersection.
Apple Central World’s distinctive architecture is brought to life with the first-ever all-glass design, housed under a cantilevered Tree Canopy roof. Once inside, customers can travel between two levels via a spiral staircase that wraps around a timber core, or riding a unique cylindrical elevator clad in mirror-polished stainless steel. Guests can enter from the ground or upper level, which provides a direct connection to the Skytrain and the city’s largest shopping center. The outdoor plaza offers a place for the community to gather, with benches and large Terminalia trees surrounding the space.
“We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support, we can’t wait for our customers to experience Apple Central World.”
Apple Central World opens Friday, July 31 at 10 a.m. ICT in Bangkok, where more than 130 new team members speaking 17 languages will welcome customers. The new store will open with thorough health and safety measures seen across all Apple Store locations for both employees and visitors, including a mask requirement, temperature checks, and social distancing.