Apple, the Ad Council, the White House’s American Workforce Policy Advisory Board, and others have partnered to create a new “Find Something New” website, highlighting career paths other than the traditionally accepted four-year college degree path, promoting certification courses, online learning, apprenticeships, associate’s degrees, and more.
“Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities,” said Apple CEO Tim Cook. “To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families.”
The Find Something New campaign will appear nationwide in donated time and space across all platforms, including TV, digital, and print. Omnicom media agency OMD is donating media strategy and outreach to support the campaign. Acxiom, Cox Communications, The CW Network, Facebook, Fox Corporation, NBCUniversal, and Snap Inc. are among the media organizations that have committed significant support.