Apple on Tuesday announced that Phil Schiller will become an Apple Fellow. Greg (Joz) Joswiak, a longtime leader within the Product Marketing organization, will take Schiller’s place on the executive team as senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events.
“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership and guidance that have defined his decades at Apple,” said Tim Cook, Apple’s CEO. “Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”
Schiller has helped guide Apple’s products as well as its marketing for 30 years. His latest accomplishment was in helping to pull off Apple’s first all-virtual Worldwide Developers Conference in June. The event was well-received, especially considering how Apple had to scramble to get everything in place once it realized WWDC would not be allowed to be held as normal, due to the COVID-19 coronavirus outbreak.
“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more,” said Schiller. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”
Joswiak will be in charge of Apple’s product management and product marketing, developer relations, market research, business management, and education, enterprise, and international marketing.
Joswiak has served as vice president of Worldwide Product Marketing for the past four years and has been with Apple for more than 20 years.