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Apple Offers a Peek at $9.99 per Month Fitness+ ‘Fitness Experience Built for Apple Watch’

Apple Offers a Peek at $9.99 per Month Fitness+ ‘Fitness Experience Built for Apple Watch’

Apple today Unveiled “Fitness+,” a new service designed to help Apple Watch owners stay fit. The new service will launch before the end of 2020. The service provides workouts led by world-class trainers and underscored by motivating music from renowned artists.

Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience.

“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”

Fitness+ uses a custom recommendation engine, considers previously completed workouts and intelligently suggests new options that match the workouts users select most often. It can also suggest fresh workouts to balance a user’s regular routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. Apple Music subscribers can save their favorite music from Fitness+ workouts for later listening.


When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration.

Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week, the team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.

An Absolute Beginner program built into Fitness+ will help coach the basics of movement and exercise, and give customers an option to prepare for Studio Workouts.

Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. Treadmill users with Apple GymKit-enabled machines will be prompted to tap to connect their Apple Watch so metrics are in sync.

Fitness+ Pricing and Availability

At launch, Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US.

Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $9.99 per month or $79.99 per year. Everyone can try Fitness+ free for one month.

Customers will be able to share their Fitness+ subscription with up to five other people in their family with Family Sharing (Apple Watch Series 3 or later required).

Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, starting September 15, 2020. This extended trial is available for a limited time.

Apple Fitness+ is included in the Apple One Premier plan, which, where available, also gives customers access to Apple Music, Apple TV+, Apple Arcade, Apple News+, and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members.

Customers purchasing Apple Watch Series 3 or later from Best Buy will get six months of Fitness+ for free. Additionally, My Best Buy members who already own an Apple Watch Series 3 or later will get two months of Fitness+ free. For more information, visit corporate.bestbuy.com.

CVS Health will offer special access to Fitness+ for select Aetna commercial and Caremark members, CVS Pharmacy ExtraCare retail customers, and CVS Health employees, to empower people on their paths to better health. For more information, visit www.cvshealth.com.

Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later or iPhone SE.

For usage with iPad, Fitness+ requires iPad Pro, iPad (5th generation or later), iPad mini 4 or later, iPad Air 2, or iPad Air (3rd generation). Fitness+ is supported on Apple TV 4K and Apple TV HD.

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