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Apple Sends New iPad Air Marketing Materials to Its Retail Stores, Suggesting a Launch is Imminent

Apple Sends New iPad Air Marketing Materials to Its Retail Stores, Suggesting a Launch is Imminent

In September, Apple unveiled its new iPad Air, sporting slimmer bezels, an all-screen design similar to recent iPad Pro models, an A14 chip, Touch ID built into the power button,. and USB-C connectivity. However, it did not announce a firm release date. Now, Apple has given a hint the release of the new tablet is imminent.

A tweet from Bloomberg’s Mark Gurman claims Apple Store are receiving material to market the new iPad Air:

The new tablet is available in five different finishes (silver, space gray, rose gold, green, and sky blue), a larger 10.9-inch Liquid Retina display, boasts camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance.

The device’s laminated 10.9-inch Liquid Retina display with True Tone, P3 wide color support, and an anti-reflective coating.

The new iPad Air has gone the same route as its big brother, the iPad Pro, featuring a USB-C port instead of a Lightning connector. The device also features the same 12-megapixel rear camera used in the iPad Pro, offering higher-resolution photos and 4K video recording.

iPad Air Color Options

New iPad Air Pricing and Availability

The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $729 (US). The new iPad Air, in 64GB and 256GB configurations, will be available in five beautiful finishes including silver, space gray, rose gold, green, and sky blue.

iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air, and will be available as a free software update tomorrow for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later.

Apple Pencil (2nd generation), available for purchase separately for $129 (US), is compatible with iPad Air.

Magic Keyboard and the Smart Keyboard Folio for iPad Air are available for purchase separately for $299 (US) and $179 (US), respectively, both with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
Smart Folios are available for iPad Air for $79 (US) in black, white, and three new seasonal colors including deep navy, cyprus green, and pink citrus.

Education pricing for individuals, including current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels, is available for $549 (US) for the new iPad Air. The second-generation Apple Pencil is available for $119 (US), the Smart Keyboard Folio is available for $159 (US), and Magic Keyboard for $279 (US). For more information, visit apple.com/us-hed/shop.

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