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SK Telecom to Sell iPhone 12 and Other Devices in Unstaffed Store in Korea – Customers Will Enter Store Using Face Recognition System

South Korean carrier SK Telecom will sell the iPhone 12 and other devices in a 24-hour unstaffed store. The store, located in Seoul, will be called “T-Factory 24,” and will open on Friday. Customers will register for access, and then gain access to the store at any time by using a face recognition system. (Via 9to5Mac)

Business Korea reports that the store is part of a larger initiative.

T Factory will show how SK Telecom has been collaborating with companies of home and abroad including Microsoft, Apple and Samsung Electronics. Visitors can enjoy 5GX Cloud Game, which SKT recently launched with Microsoft. It will also display the latest products of Apple and Samsung Electronics for customers to experience […]

T factory will also feature a space filled with fun and interactive items created for the younger generations. They can experience the exciting augmented reality (AR) mirror, spend time with their friends in a virtual space via Jump VR, and enjoy AI-based music curation service […]

T Factory will become a place of burgeoning innovations, where startups and ICT hidden champions can explore new ideas and communicate with customers. 

SK Telecom claims the T-Factory 24 unstaffed store will allow customers to purchase a new smartphone in just five minutes.

T Factory will operate an unmanned store named ‘T-Factory 24’ that opens 24 hours a day to enable customers to self check-in, compare smartphones, receive AI-based consulting on price plans, purchase a smartphone & accessories, sign-up for service and sell used phones.

After registering once, customers can enter the store anytime via facial recognition-based self check-in.

To protect customers against the Covid-19 pandemic, SKT installed a specially designed gate kiosk applied with door sensors and thermal sensors of ADT Caps. T-Factory 24 is expected to provide improved customer convenience by enabling customers to complete the sign-up process and leave the store with a new smartphone in just five minutes.

“T Factory, as the name implies, is a place where technologies for tomorrow are constantly created. It will be a venue of innovation and creativity where people of diverse backgrounds and expertise come together to share ideas and openly collaborate,” said Park Jung-ho, CEO of SK Telecom. “I hope T Factory will not only provide customers with new experience and fun but will also encourage ICT companies to dive into new experiments and ventures, thereby inspiring and energizing the whole ICT industry in Korea.”

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.