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Apple Card Adoption Numbers Grown to 6.4 Million Cardholders in the US

Apple Card adoption now sits at an estimated 6.4 million users in the United States. The growth is fueled mostly by a strong interest among women. Apple launched its credit card offering in August 2019.

Throughout 2020, the estimated number of Apple Card holders more than doubled, according to estimates based on a December 2020 report by Cornerstone Advisors.

The Apple Card has proven to be popular with women. At the start of the year, about 25% of cardholders were women. By December, that percentage grew to 42%. Cornerstone estimates that 80% of new Apple Card customers in 2020 were women.

The data also indicates that consumers in their 20s and 30s make up 70% of all Apple Card holders. Use by Baby Boomers also grew, as Boomers made up 8% of Apple’s Card’s customer base by the end of 2020, up from 3% at the start of the year.

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.