Apple on Friday shared two new ads, an “In the Dark” ad focusing on the Night mode feature that’s available in the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max, and a new Apple Watch ad entitled “Haystack” that features using the Apple Watch to find a lost iPhone.
Now you can take amazing selfies in the dark. Night mode on iPhone 12 and iPhone 12 Pro.
The spot focuses on the ability of the iPhone 12 lineup to take night mode selfies and features an individual taking photos of himself in various low-light environments. The video uses the song “In The Dark” by YG.
The second new ad spot, “Haystack,” focuses on locating your lost iPhone using the Apple Watch. In the ad, a rancher loses his iPhone and uses his Apple Watch to ping the device to find the proverbial needle in a haystack.
An iPhone that’s lost is easily found. Relax, it’s iPhone + Apple Watch.
The video uses “Searching (For Someone Like You)” by Kitty Wells as its soundtrack.