Apple today posted a new Apple Card ad entitled “Chocolate.” The new ad spot focuses on the Apple Card’s convenient and fast sign-up process, as well as being an easy-to-use card-free payment option.
In the ad, a man in line at a convenience store begins eating a chocolate bard while he is in line at the cashier, before realizing he doesn’t have his wallet with him. After frantically searching all of his pockets at the checkout as people impatiently wait in line behind him.
In a moment of inspiration, he pulls out his iPhone and applies for an Apple Card credit card while still in line. He is approved in mere minutes and is able to use the card on his iPhone to pay for his chocolate bar and other purchases, marching from the store triumphantly. “Reboot your credit card,” reads the ad’s tagline.
Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cashback, and you can share with whoever you call family.
The music played in the ad is “Chocolate” (feat. Trozé) by Big Boi.
Apple Card is available in the United States only and it is a convenient iPhone-based credit card. The Apple Card is the first consumer credit card ever launched by Goldman Sachs.