Amazon has announced that it is increasing its Prime membership subscription prices across Europe in September by up to 43% a year. The announcement comes just days before the retail giant announces its Q2 earnings.
Amazon emailed customers to tell them that the annual Prime subscription price will increase by 20% in the United Kingdom from £79 to £95 from September 15.
Customers in France will face a 43% increase from 49 euros to 69.90 euros, while subscribers in Germany will see a 30% increase, from 69 euros to 89.90 euros a year.
In Italy, the price will jump from 36 euros to 49.90 euros, and users in Spain will see their fees from 36 euros to 49.90 euros, a 39% increase in both countries.
Amazon is also increasing the monthly cost of Prime in European markets, by £1 or 1 euro per month.
An Amazon Prime subscription includes “free” one-day and two-day shipping on purchases made on Amazon, and provides access to Prime Video, Prime Music, and other Amazon digital services.
A similar price hike was imposed in the US back in February, when the price of Prime increased to $139, up from the previous $119 annual rate.
The changes take effect starting September 15 when members join or next renew.
Amazon told Reuters the increases are a result of inflation and increased operating costs as well as faster delivery and more content to stream in the impacted countries.
(Via MacRumors)
