Apple sent an email to developers last week, informing them that app-related ads will begin appearing in the App Store’s main Today tab and in a “You Might Also Like” section at the bottom of individual app listings beginning Tuesday, October 25, in all countries except China. The ads will have a blue background and will include an “Ad” icon.
“With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit,” says Apple’s website on a page about App Store ad placements.
This will be the first opportunity for developers to run ads in the Today tab, which has traditionally only displayed curated content from the App Store’s editorial staff. There had been no paid placement in the section until now. The “You Might Also Like” section will allow developers to promote their apps on other apps’ pages.
Previously, App Store ads were previously limited to keyword search results and the “Suggested” section of the Search tab.
With the new options, the App Store will now offer four advertising options in total. Apple first announced plans to expand its App Store ad placement offerings in July.