Apple Music, which is sponsoring the NFL Super Bowl LVII Halftime Show, has released a trailer featuring Rihanna, who is heading the show. Super Bowl LVII will be on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona.
The National Football League and Apple announced in September its partnership with Apple Music for the Super Bowl Halftime Show. Apple Music will replace Pepsi as the primary halftime show sponsor as part of the multi-year deal. The announcement says Apple Music will offer “exclusive details and sneak peeks” leading up to the shows.
“Music and sports hold a special place in our hearts,” Apple vice president of Apple Music and Beats Oliver Schusser said, “so we’re very excited Apple Music will be part of music and football’s biggest stage.
Apple is also featuring a spot in its Music app highlighting the trailer and including Rihanna playlists, NFL player playlists, and videos from previous Halftime Shows.
Super Bowl LVII will be on Sunday, February 12, 2023
