Animal rights organization PETA has named Apple as its 2023 Company of the Year, due to the Cupertino iPhone maker’s decision to stop offering leather accessories for its iPhone and Apple Watch.
The People for the Ethical Treatment of Animals (PETA) praises organizations that it believes sets an example to others over the environment and animal cruelty issues. A PETA blog post announces that Apple has been declared the 2023 Company of the Year. The organization praises Apple for its efforts to eliminate leather from its product lineup and its goal to be carbon-neutral by 2023.
PETA’s 2023 Company of the Year is the apple of our eye! Apple Inc. clearly recognizes that today’s conscious consumers want to support sustainable brands—in the past five years, global searches for sustainable goods have increased by 71%, and surveys indicate that a vast majority of shoppers care about the environmental impact of the products they buy. As the largest company in the world, Apple Inc. is meeting consumers’ demands and setting a tremendous example for other top companies by ditching leather as part of its goal to be carbon neutral by 2030.
The company’s decision to say “adIOS” to leather—a cruelly obtained coproduct of the meat industry—will spare countless animals and help mitigate the climate catastrophe. The brand will instead offer leather-free accessories, allowing compassionate consumers to feel good about purchasing animal and eco-friendly products.
Apple “will spare countless animals and help mitigate the climate catastrophe,” says PETA. Instead, by offering only leather-free accessories, it is “allowing compassionate consumers to feel good about purchasing animal and eco-friendly products.”
