Apple today announced its new Pride Edition Braided Solo Loop Apple Watch band, watch face, and wallpaper. The new Apple Watch Pride Edition Braided Solo Loop will be available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update.
For the first time, Apple’s Pride watch face and wallpapers are customizable.
Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.
The new Pride Edition Braided Solo Loop evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags, and features a laser-etched lug that reads “PRIDE 2024.” The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and nonbinary individuals.
Apple say the new Pride Radiance watch face and iOS and iPadOS wallpapers bring bold, symbolic colors, signaling hope, strength, and fellowship to LGBTQ+ communities, the beams of light glow against a dark background, and stack on top of each other to represent the everlasting impact of LGBTQ+ activism and its role in illuminating the path to greater equality for future generations.
The new Pride Radiance watch face and iPhone and iPad wallpaper will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.
Pricing and Availability
- The Pride Edition Braided Solo Loop will be available to order on apple.com and in the Apple Store app beginning May 22, and will be available at Apple Store locations beginning May 22 in the U.S. and Canada and May 23 in other regions, for $99 (U.S.).
- The Pride Edition Braided Solo Loop is available in 41mm and 45mm sizes, and is compatible with Apple Watch SE and Apple Watch Series 4 or later.
- The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.
- Customers can download the matching Pride Radiance watch face through the Apple Watch app, on the Apple Store app, or at apple.com.
