Apple on Monday announced its 2025 Pride Collection, which includes a new Pride-themed Apple Watch band, watch face, and wallpapers for the iPhone and iPad. Apple says its Pride Collection “celebrate the strength and beauty of LGBTQ+ communities around the world.” Pride Month is in June.
The new Pride Edition Sport Band is now available to order on Apple.com and in the Apple Store app for $49, and it is available in 40mm, 42mm, and 46mm sizes, and it will be available at physical Apple Store locations starting next week. The matching, dynamic watch face and wallpaper will be available in an upcoming software update.
Featuring a tapestry of rainbow stripes that vary in shape and size, each Pride Edition Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together, creating subtle yet striking variations. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
The Pride Harmony watch face “presents bold, individual rainbow stripes, which dynamically shift in sequence across the face of the display to form large hour numerals as users raise their wrist to check the time.”
The matching iPhone and iPad wallpaper features colorful stripes that change position as users move, lock, or unlock their devices.
The watch face and wallpaper will be included in the upcoming watchOS 11.5, iOS 18.5, and iPadOS 18.5 software updates. The watch face will be available through the Apple Watch and Apple Store apps, and on Apple.com.