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Google Search App’s New ‘Simplify’ Feature Makes Complex Search Results Easier to Understand

Google Search App’s New ‘Simplify’ Feature Makes Complex Search Results Easier to Understand

Google has announced that it is adding a new “Simplify” feature to its Google app for the iOS platform. The new feature is intended to make search results easier to understand.

When you’re trying to learn about something new on the web, you might come across content that uses jargon or technical concepts you’re not familiar with. Simplify, a new feature in the Google app on iOS, uses AI to make dense text on the web easier to understand — without leaving a web page.

To use Simplify, select any complex text on a web page you’re visiting in the Google app. Tap the “Simplify” icon that appears, and you’ll see a new, simpler version of the text, helping you quickly understand a new concept so you can keep reading.

Simplify uses a prompt refinement approach that was developed by Google Research, using Gemini to make complicated text easier to understand without losing key details. In a research paper, Google said that people found the simplified text to be significantly more helpful than the original complex text, and helping them to better retain the information.