Apple and Universal Music Group today jointly announced their new “Sound Therapy” collection of audio wellness playlists, which consist of popular songs that have added sound waves or white noise to help listeners focus, relax, and sleep better.
“Sound Therapy harnesses the power of sound waves, psychoacoustics, and cognitive science to help listeners relax or focus the mind,” says Apple’s announcement.
The Sound Therapy features three categories: Focus, Relax, and Sleep. The playlists include extended, instrumental, and reimagined versions of popular tracks from artists such as Imagine Dragons, Katy Perry, Kacey Musgraves, Ludovico Einaudi, AURORA, Jhené Aiko, Chelsea Cutler, and Jeremy Zucker.
The playlists were crafted by a team of producers, scientists, and audio engineers at Sollos, a music-wellness venture within Universal Music Group. They are powered by Universal’s proprietary audio technologies, and Apple says they are backed by scientific research.
“For years, elevating music’s role in health and wellbeing has been a strategic priority for UMG, linked to a potentially significant commercial opportunity, as well as something that our chairman and CEO, Sir Lucian, and the entire management team are passionate about,” said Michael Nash, UMG’s executive vice president and chief digital officer. “Given Apple’s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative. We look forward to working closely with the team at Apple to expand the ways that music can be harnessed to improve the wellness benefits for its users.”
“Every day, people around the world make Apple Music part of their daily routine, and we’ve seen incredible engagement around our personalized mood playlists and the new Apple Music Chill radio station,” said Rachel Newman, Apple Music’s co-head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music — one that’s grounded in artistry, shaped by innovation, and designed to support wellness.”
Sound Therapy is available exclusively on Apple Music.