As had been expected, Apple’s online store has gone down ahead of the “Awe Dropping” Apple event taking place later today, where Apple is expected unveil its new iPhone 17 and Apple Watch lineups, and other new products. Apple traditionally takes down its online store to prepare for pre-orders of the new products it unveils at its events.
Apple is expected to announce the iPhone 17, iPhone 17 Air, and iPhone 17 Pro models, as well as Apple Watch SE 3, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3. Some believe a new M5 iPad Pro could also debut today. The company is also expected to announce the release dates of its next major software updates including iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, tvOS 26, and visionOS 26.
Mactrast will provide in-depth coverage of today’s Apple “Awe Dropping” event, which kicks off at 10:00 a.m. Pacific Time / 1 p.m. Eastern Time.