Apple has invited several social media influencers to come to Colorado this week for a somewhat unusual outdoor-themed event that will include group hiking, trail running, and other outdoor activities. The event is intended to showcase the Cupertino company’s recently-released iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3.
Photographer Johnny Hawk shared an invitation was X (Twitter) that carried the message:
“Hi Johnny. We’re so excited to welcome you to Colorado. Please enjoy this bag of essentials to use during your time here. See you soon!”
In addition to the card, a black backpack emblazoned with Apple’s logo and a white flask were included.
Hawk is an active tech reviewer, photographer, that has his own clothing brand. Apple has previously provided the influencer with iPhone 17 review units, and currently has around 14.4k followers on X.
The mile-high gathering appears to be a follow-up to Apple’s September iPhone 17 media event.
Hawk later posted follow-ups on X and Instagram, where he revealed that he had been invited to Colorado by Apple to test how the company’s new iPhones, AirPods, and Apple Watch perform in demanding outdoor conditions. Hawk left on Wednesday, October 8, saying, “Let’s have a week.”
We’ll likely find out more about the event in later tweets from Hawk and possibly other influencers. Stay tuned.
(Landscape photo by Rich Martello on Unsplash)
